Newcastle United recently found themselves in an awkward position after posting – and then quickly deleting – a social media advert that unintentionally stirred up fresh transfer speculation around star striker Alexander Isak.
The post, intended to promote tickets for the upcoming friendly against Espanyol on August 8, featured Isak alongside the phrase “on sale now”. While clearly meant to encourage fans to buy tickets, the timing and wording raised eyebrows, especially with Isak being one of the most talked-about forwards in Europe – and heavily linked with a move to Liverpool this summer.
With supporters already on edge during the transfer window, many interpreted the post as poorly timed or even suggestive, given ongoing rumors about the Swedish international’s future. One fan commented online, “Not the best idea putting ‘on sale now’ beside Isak’s photo,” echoing widespread confusion over the marketing choice.
Though the club swiftly removed the post and shared a corrected version, it couldn’t stop the online chatter.
Isak has just wrapped up his third season at St James’ Park, arguably his most impressive yet, and continues to attract attention from elite clubs. Despite the speculation, Newcastle remain firm on their stance: they have no plans to sell.
The 25-year-old forward, seen as a cornerstone of the team’s future, is under contract until 2028. With Champions League ambitions and a strong belief in manager Eddie Howe’s long-term vision, it appears likely that Isak will stay put – unless a monumental offer comes in. Some reports have suggested a valuation in excess of £100 million.
Addressing the situation, Howe reaffirmed the club’s determination to retain top talent. “We’ve always said we want to keep our best players. That’s the only way to keep pushing forward,” he said.
For now, Isak’s focus remains on helping Newcastle reach new heights — not on a transfer away.
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